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10 Local Black-Owned Businesses To Support This Black Friday (& Beyond)

By Secret San Diego

10 Local Black-Owned Businesses To Support This Black Friday (& Beyond)

There has been a growing conscious effort this year to support Black-owned businesses, with a special push to reclaim Black Friday as “Buy Black Friday.”

This year has been tough on business, that much is clear. But we all know big corporations aren’t going anywhere. Now more than ever, it’s important to give our local small businesses some love, especially the demographic that’s been hit the hardest by the pandemic.

Here are 10 Black-owned businesses you can support right here in San Diego. Time to go shopping!

1. Fivespace

Fivespace is a record shop in North Park specializing in all things Hip Hop. It offers a wide selection of vinyls, cassettes and vintage apparel. Can’t find what you’re after in the store? Fivespace will hunt it down for you.

Location: 2305 University Ave #101

2. Garden of Fragrance

Garden of Fragrance is a second-generation, family-owned business. Since 1988, it has been supplying San Diego with premium quality perfume body oils, home fragrances, and fresh hand-dipped incense.

Location: 1960A 54th Street

3. Freshly Faded Barber + Shop

Located in the heart of North Park, this local barber shop aims to cultivate conscious culture in the community. It specializes in fades, tapers, mohawks, and straight razor shaves, in addition to selling pins, t-shirts and vintage magazines reflecting Black culture.

Location: 2850 El Cajon Blvd. Suite 1. 92104

4. Failed Race

Failed Race is a clothing brand on a mission to spread knowledge and awareness through their apparel. The company aims to spark conversations and continue the dialogue surrounding racial inequalities and social disadvantages.

Location: online

5. Café X: By Any Beans Necessary

Café X is a worker-owned coffee shop and co-op started by a mother-daughter team. Their venue serves as a multifunctional space for coffee and tasty baked goods, a local art gallery, as well as community events. 

Location: 7220 El Cajon Blvd

6. Sew Forgiven

Sew Forgiven is an online boutique shop that sells handmade artisan goods. It offers a wide range of products including bags, jewelry, drinkware, skincare products and masks. All products are designed in-house and are an expression of creativity, craftsmanship and culture.

Location: online

7. Lonely Floater

Lonely Floater is a lifestyle streetwear brand that embodies individualism, awareness and positivity. Their line offers everything from hats, shirts, hoodies and bags, all with a subtle reminder to ‘fly at your own pace.’

Location: online

8. Skinfolk

Skinfolk is an earth-inspired line of skincare products. The company sells everything from natural deodorants and healing balms to body butters and face oils.

Location: online

9. Nomad Donuts

Nomad Donuts provides North Park with delicious donuts, bagels, pastries, preserves and coffee. Their gourmet flavors are globally inspired, and they’re made from scratch every day.

Location: 3102 University Avenue

10. Dirt Don’t Hurt

Dirt Don’t Hurt is an online business owned by a trio of San Diego sisters. They sell non-toxic personal care and cleaning products. All of their products are 100% earth and plant based, vegan and cruelty-free.

Location: multiple locations

[Featured image: Garden of Fragrance]